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• Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon? - The Ringer

Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon? - The Ringer

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What can the Stanley cup craze tell us about marketing trends, social media tastes, and the role of randomness in the economy? Derek consults the experts to find out.

Water Bottles & Lessons in Viral Growth - by Rex Woodbury

Stanley or Hydro Flask? What your water bottle says about you - Los Angeles Times

About Stanley, Since 1913

Stanley cups took the world by storm. Then the backlash began, Life and style

The Stanley water bottle craze: too much of a good thing?

Stanley cup: What is the craze really about? It's not hydration.

The Stanley craze: How a reusable cup became the latest symbol of overconsumption, Clickable

Water Bottles & Lessons in Viral Growth - by Rex Woodbury

The Stanley Story, Abbreviated