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• Unity: Robert Cialdini's New 7th Principle of Influence, by Roger Dooley, Psychology of Stuff

Unity: Robert Cialdini's New 7th Principle of Influence, by Roger Dooley, Psychology of Stuff

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Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his…

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